Spinoff | Aug 27 2021
I’ll admit I walked straight past these chips for months (the Snackachangi ranged launched in June 2020) on my way to the Delisio section because the branding made it look like yet another ill-fated novelty range. Yes the name sucks and yes I detest saying it out loud. Snackachangi (hate it) is the unfortunately named spinoff chip range from Leigh Hart’s even more unfortunately named Wakachangi beer (gross). The name is terrible, the beer name is worse (though the beer is also surprisingly tasty), the packaging is hectic and not great, but the chips are something else.
How to describe this chip? It’s perfect, that’s it. I want to submit an OIA request to find out how, among all the bougie chip brands and stalwart chip brands, did Leigh Hart (Leigh Hart! From the sausage ads!) create the perfect chip.
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Stuff.co.nz | May 25 2021
With close to 23 million bags sold in New World stores last year, it's fair to say we are a nation of chip lovers. But our tastes are changing, and consumers are asking for a little bit more when it comes to indulging at snack time.Which is exactly what they got last year when in collaboration with local celebrity Leigh Hart's New Moon Enterprises, Griffin's launched its SnackaChangi range of premium potato chips. Not only did Griffin's promise the very best in chunky, crunchy, corrugated chips, but these chips won't self-destruct when dipped (a national pastime). Wrapped up in a uniquely Kiwi brand that is big on local humour and promotes the use of "non-caged, free range potatoes", the range was an instant hit, and the most successful new product launches in North Island New World, PAK'nSAVE and Four Square stores in 2020.
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@sh1eater | Jul 22 2020
It was the name of the flavour that first sold me – Vinegar and Salt. Many years ago during one of my annual spirit quests an idea came to me: chips always have exactly the same name for their flavours combinations regardless of the brand. Sour cream and chives, salt and vinegar, ready salted, it was like they had some sort of unwritten decree that the flavours had to be written in a certain order.What if I was to mix the names up so that we had flavours like ‘Chives and Sour Cream’, ‘Vinegar and Salt’, ‘Salted Already’ and um, ‘Quebebarb’. Before I could set up and begin production of what would surely be a fruitful potato chip brand, I see this. Wakachangi Larger created Snackachangi and beaten me to it.
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